But...umm is a phrase which Robin used constantly on her show Come On, Get Up New York!, when interviewing people, as well as in her normal life. This phrase is first focused in Jenkins, although it is used by Robin in earlier episodes.

Robin's Word ( But ummm)(00:21)
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In Jenkins, Robin encounters fans of her pre-morning news show. When she met the boys at the college bar, one of Ted's students comes over to tell her that he's a big fan of her work. Full of pride, she interrupts Ted's class the next day to loudly announce that she is the host of the show. After she leaves, the class explains that they are fans because her show comes on as their night of drinking is coming to an end, and her interjection, "but...umm" is the basis for a drinking game (whenever Robin says this, the students take a shot).

Ted and Barney test this game the next night, watching Robin's show, and get thoroughly drunk. After Robin continues to brag about her wide viewership, Ted explains the drinking game. That night, his class invites him out to join their game. Robin gets her own back and decides to repeat the phrase "but...umm" excessively, prompting those playing the game to drink every time. In another bar, Jenkins is also playing the same drinking game and is still drunk the next morning when she kisses Marshall. The next day, Ted and his students are hangover from last night. Robin then visits them and talks through a megaphone, ending with one loud "But...umm".

The phrase came again later in the season, in Of Course, when Robin was interviewing Anita for her books.

Robin Scherbatsky v • t • e
Friends & Family	Ted Mosby • Lily Aldrin • Marshall Eriksen • Barney Stinson • Robin Scherbatsky Sr. • Katie Scherbatsky
Places	MacLaren's Pub • The Apartment • Robin's apartment • Hoser Hut • Metro News 1 • Come On, Get Up New York! • World Wide News
Phrases	But...umm
Others	Blue French Horn • Robin Sparkles • Let's Go to the Mall • Sandcastles in the Sand (song) • Space Teens • The Beaver Song • P.S. I Love You (song) • Intervention banner • Truth Voice • Sir Scratchewan

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